Velocity Brand Management


the home of world class licensing and brand management

About Us

Established in 2004, Velocity Brand Management is a multi-faceted licensing and merchandising business specialising in the creation and execution of licensing programs that deliver a world class result for all stakeholders.

VBM provides our clients with a complete licensing, merchandising, retail and brand management solution. We have created and refined sophisticated licensing and brand management models that combine all required skills, processes and services.


Develop and manage licensing programs grounded in the passion of sport.

Deliver long term and sustainable fan first licensing programs.

Provide a bespoke licensing solution for each client.

our clients

VBM has a long history of working on the global stage, and we currently work on the ongoing licensing and merchandising programs on behalf of a range of world-class teams, organisations and events including:​

clients vbm has worked with

our services

VBM is made up of a strong group of specialists from the world of Licensing, Retail, Design, Manufacturing, Sales, Finance and Marketing and we approach each new program as a partnership, with our team becoming an extension of the client’s broader commercial business.​​

As the most experienced sports licensing agency in Australia and New Zealand, VBM delivers proven and comprehensive expertise across all components of a licensing program including:

Our Experience

VBM has built a reputation for establishing, building and managing the highest quality licensing, merchandising and brand management programs globally.

Our experience working on a diverse range of licensing and merchandise programs has allowed us to develop a network of strategic partners, licensees, retailers, manufactures who are best in class in their fields. This allows us to continually develop innovative licensing programs that deliver the best commercial and non-commercial outcomes for our clients.

Contact US


Suite 2, Level 2
165 Walker Street
North Sydney 2060

New Zealand

Level 1, 206 Jervois Road
Herne Bay
Auckland 1011

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