ICC Cricket
World Cup 2015
VBM implemented all licensing and official retail aspects of the CWC 2015 licensing and merchandising program, as well as manufacturing and distributing a world-class apparel/headwear program. Key areas and highlights:
- 28 licensees produced products for supply to all major cricket markets including Australia/NZ, Subcontinent, UK, South Africa, North America / Caribbean
- Record online and venue sales for an ICC event
- Over 12,000 online orders processed and over 30,000 products dispatched
- Over 150,000 products sold across the 49 matches of the event
