National Rugby League
In 2004, VBM was appointed as the National Rugby League’s exclusive licensing agent and in 2008 was also appointed as the licensing agent for the State of Origin programs. Highlights include:
- Facilitated each ticket purchaser to receive a complimentary commemorative cap at the 2017 NRL Grand Final. Over 100,000 pieces of '47 headwear distributed.
- Being awarded the 2015 International Licensing Award for Sports or Sports Themed Entertainment Licensee of the year for the ISC/Marvel Heroes kit program.
- Implementing the Rugby League All Stars licensing program including working with leading Indigenous artist to develop authentic Indigenous artwork within licensed product.
- In 2019 Suncorp Stadium hosted 16 teams for one full round of NRL, “Magic Round”.
- Complete sell out of Event Merchandise – over 3000 units
- Over 5000 units of accessories and headwear sold
- Over 2500 items of team apparel sold
