Cricket Australia
and The Big Bash League
VBM has successfully managed the Cricket Australia (CA) licensing program since 2006 and the Women’s and Men’s Big Bash League (BBL) licensing programs since 2011. Program highlights:
- Establishment of a truly national licensing program for CA which exploits the Australia-wide support for the team
- Establishment of club-based programs for the W/BBL clubs with a focus on Kids, Family and Females for the BBL and WBBL Licensed product ranges
- Dedicated on-line store for International Cricket and Domestic competition
- Creation of a range of products specifically directed at Mass Market retail
