Football Australia
In 2004, VBM were appointed as the licensing agent for Football Australia, with VBM establishing the licensing program from scratch. During VBM’s time managing the National Team program VBM has;
- Developed a Socceroos licensing program that has taken advantage of all licensing opportunities in order to capitalize on the Caltex Socceroos’ qualification for the FIFA World Cup
- Developed the stand alone licensing range for the Matildas including supporter apparel, headwear, beanies, scarves through to number plates.
- Worked with Fairfax to activate a Caltex Socceroos promotion which saw 414,000 car flags distributed via The Age and Herald newspapers.
- Developed a successful collaboration with Universal Brands for a Limited Edition range of Minions x Westfield Matildas apparel.