Rugby World Cup 2011 New Zealand
In 2008, VBM was appointed to manage the Rugby World Cup 2011 licensing program, which was operated out of our New Zealand office in Auckland. The VBM team:
- Developed a comprehensive licensing program by signing more than 40 licensees with distribution rights for worldwide territories (excluding Europe and South Africa)
- Appointed a venue concessionaire, online retailer, official travel guide publisher and program publisher.
- Assisted in the development of a unique Maori Art programme, to combine Mãori art with official merchandise.
- Worked with a local New Zealand artist to create a limited edition range of prints which were also been used on a range of licensed apparel.
- Helped to develop a country collections range, profiling all 20 nations through official merchandise
